
Adeline Bird has a thirst for connection, consciousness, knowledge, spirituality and entrepreneurship. Based in Winnipeg, Manitoba, she created Soul Unexpected as a place for openness, vulnerability, life advice, and conscious style ideas. Informed by her passion for both social change and personal development, it’s also a place to ask questions, and find inner peace and freedom with style.
The primary feel for her brand is edgy yet feminine, a script font with a raw strength combined with a clean and modern sans serif, a fluid, monochromatic colour palette of sensual and mystical tones of teal and gold.

