Welcome! I’m Janelle.

I’m the Founder and Creative Director of Bloom + Brilliance, a boutique feminist design agency in Winnipeg, Manitoba, Canada, the heart of Treaty 1 Territory.

We build beautiful brands and websites for feminist entrepreneurs and community leaders who are ready to step into their full potential. We believe that by channelling their passion, purpose and power, women are uniquely positioned to effect positive change on individual, community and global scales.

Our mission is to support feminist leaders as they change the world—with inspired, collaborative, intuitive design and strategy.

About My Entrepreneurial Journey
What is Feminist Entrepreneurship?
The founder of Bloom + Brilliance, Janelle Desrosiers. She builds beautiful brands and websites for feminist entrepreneurs

Welcome! I’m Janelle.

I’m the Founder and Creative Director of Bloom + Brilliance, a boutique feminist design agency in Winnipeg, Manitoba, Canada, the heart of Treaty 1 Territory.

We build beautiful brands and websites for feminist entrepreneurs and community leaders who are ready to step into their full potential. We believe that by channelling their passion, purpose and power, women are uniquely positioned to effect positive change on individual, community and global scales.

Our mission is to support feminist leaders as they change the world—with inspired, collaborative, intuitive design and strategy.

About My Entrepreneurial Journey
What is Feminist Entrepreneurship?

The Work

Beautiful Branding, Stationery + Websites for Feminist Entrepreneurs

Branding and Website Design for Indigenous and Black Feminist Entrepreneur and Author Tasha Spillett
Thin Air Festival Winnipeg Feminist Brands Website Design Feminist Entrepreneurs Feature
The Unexpected Gift Winnipeg Feminist Brands Website Design Feminist Entrepreneurs Feature
The Cabinet Company Winnipeg Feminist Brands Website Design Feminist Entrepreneurs Feature
The Estheticians Guide to Skincare Winnipeg Feminist Brands Website Design Feminist Entrepreneurs Feature
Beautiful Websites for Feminist Entrepreneur Dr. Alexis Botkin, Visage Dermatology
Beautiful Websites for Feminist Entrepreneur Suzan Stupack, The Stak Co
Beautiful Websites for Feminist Entrepreneur holistic body work practitioner Wombmama, Carly Rae
Beautiful Websites for Feminist Entrepreneur Michelle Cameron, Dreamcatcher Promotions
Beautiful Websites for Feminist Entrepreneur Birth Photographer and Doula, Cat Brown
Beautiful Websites for Feminist Entrepreneur and Voice-Over Actor Shannon Coast
Beautiful Websites for Feminist Entrepreneur and Love Healer, Carisa Montooth
Beautiful Websites for Feminist Entrepreneurs
Beautiful Websites for Feminist Entrepreneurs and Indigenous Event Planner, Michelle Boivin Events
Beautiful Websites for Feminist Entrepreneurs and Aesthetician, Your Polished Aesthetic
Beautiful Websites for Feminist Entrepreneurs and Chiropractor, Meridian Chiropractic + Health Centre
Beautiful Websites for Feminist Entrepreneurs and Wedding Planner, Marry On Weddings
Beautiful Websites for Feminist Entrepreneurs and Market Planners, Third + Bird
Beautiful Websites for Feminist Entrepreneurs and Journalist, Deborah Feyerick
Beautiful Websites for Feminist Entrepreneurs and Salon, Nirvana Face + Body
Beautiful Websites for Feminist Entrepreneur Locate the Local
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Intuitive Design

Branding + Websites for Feminist Entrepreneurs

A collaborative, intuitive and strategic design process that captures your business and connects you with clients and communities you’ll love to serve.

The Journey

Featured Testimonials

Why Feminist Entrepreneurs  Working With Us

“When I first found Janelle online, I had a really good intuitive feeling. But I’m a researcher, so I researched a bunch of companies, and sent them questions. I was the most happy with the answers Janelle gave. I felt like she really understood the nuances of what I wanted.

I was looking for something really authentic. Someone who was committed and interested enough to actually get to know me as a person. To help me weave my story, and what was most important to me about my business, into the very fabric of what she was creating.

Since hiring Janelle, I feel so much more clear on what it is that I have to offer, and also what I’m not offering. She has provided guidance every step of the way and really helped me with the entire process.

She is an amazing person, she is extremely talented, her depth of knowledge is evident, but my favourite part of working with Janelle is being with Janelle! When I met her in person, it just felt right. I love being with her.”

– Kelly Jones, Kelly Jones Wellness

“When I first saw the website that Janelle created for me, I literally screamed with joy! I was so excited because it was so beautiful, so sophisticated, so lush, so gorgeous, so unique—I mean, this website is just the sexiest thing. It really up-levelled my entire online presence. My clients say to me “I found you through YouTube, but when I went to your website, that’s when I really knew you were legit.”

And it was more than just a website. It was an entire visual brand. The coaching site, the membership site, the colour palette, the fonts—there’s even a style bible so that everything is consistent.

My income doubled in the first 12 months that I had my new website. I went from making $30,000 to $60,000 a year. It’s wonderful to have a brand that actually matches the quality of the work that I do and the results that my clients get.

I get to show up now in the world in a bigger way—and I couldn’t be happier.”

– Carisa Montooth, Love Coach + Energy Healer

“I love working with Janelle. It was really the best decision for my business and for me, as a new entrepreneur. I bought out an existing business and before I rebranded, I was so embarrassed to hand out business cards or send people to the website. I needed someone who had the expertise to develop a brand that actually reflected the services I provide and who I am as a person. Janelle is that someone!

Janelle has a passion, so she really engages and works with her clients one-on-one. Everything was direct and easy, and she went above and beyond. She not only created my logo, but helped me come up with a name for my business, set up my social media, and all the technological stuff that I didn’t know much about. People are finding me online, and my brand has even been connecting with new and younger markets.

Investing in my business this way made sense. I wanted something timeless that would set me up for success from the start. And now I have a brand and website that I’m proud of.”

– Carolyn Weiss, Meridian Chiropractic + Health Centre

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