I’m the founder of Bloom + Brilliance, and I build beautiful brands and websites for feminist entrepreneurs and community leaders who are ready to step into their full potential. I believe that by channeling their passion, purpose and power, women are uniquely positioned to effect positive change on individual, community and global scales.
My mission is to support feminist entrepreneurs and leaders as they change the world—with inspired, collaborative and intuitive design.
I’m the founder of Bloom + Brilliance, and I build beautiful brands and websites for feminist entrepreneurs who are ready to step into their full potential. I believe that by channeling their passion, purpose and power, women are uniquely positioned to effect positive change on individual, community and global scales.
My mission is to support feminist entrepreneurs as they change the world—with inspired, collaborative and intuitive design.
Branding + Websites for Feminist Entrepreneurs
A collaborative, intuitive and strategic design process that captures your business and connects you with clients and communities you’ll love to serve.
Why Feminist Entrepreneurs Working With Me
“When I first found Janelle online, I had a really good intuitive feeling. But I’m a researcher, so I researched a bunch of companies, and sent them questions. I was the most happy with the answers Janelle gave. I felt like she really understood the nuances of what I wanted.
I was looking for something really authentic. Someone who was committed and interested enough to actually get to know me as a person. To help me weave my story, and what was most important to me about my business, into the very fabric of what she was creating.
Since hiring Janelle, I feel so much more clear on what it is that I have to offer, and also what I’m not offering. She has provided guidance every step of the way and really helped me with the entire process.
She is an amazing person, she is extremely talented, her depth of knowledge is evident, but my favourite part of working with Janelle is being with Janelle! When I met her in person, it just felt right. I love being with her.”
– Kelly Jones, Kelly Jones Wellness
“When I first saw the website that Janelle created for me, I literally screamed with joy! I was so excited because it was so beautiful, so sophisticated, so lush, so gorgeous, so unique—I mean, this website is just the sexiest thing. It really up-levelled my entire online presence. My clients say to me “I found you through YouTube, but when I went to your website, that’s when I really knew you were legit.”
And it was more than just a website. It was an entire visual brand. The coaching site, the membership site, the colour palette, the fonts—there’s even a style bible so that everything is consistent.
My income doubled in the first 12 months that I had my new website. I went from making $30,000 to $60,000 a year. It’s wonderful to have a brand that actually matches the quality of the work that I do and the results that my clients get.
I get to show up now in the world in a bigger way—and I couldn’t be happier.”
– Carisa Montooth, Love Coach + Energy Healer
“I love working with Janelle. It was really the best decision for my business and for me, as a new entrepreneur. I bought out an existing business and before I rebranded, I was so embarrassed to hand out business cards or send people to the website. I needed someone who had the expertise to develop a brand that actually reflected the services I provide and who I am as a person. Janelle is that someone!
Janelle has a passion, so she really engages and works with her clients one-on-one. Everything was direct and easy, and she went above and beyond. She not only created my logo, but helped me come up with a name for my business, set up my social media, and all the technological stuff that I didn’t know much about. People are finding me online, and my brand has even been connecting with new and younger markets.
Investing in my business this way made sense. I wanted something timeless that would set me up for success from the start. And now I have a brand and website that I’m proud of.”
– Carolyn Weiss, Meridian Chiropractic + Health Centre