Janelle Desrosiers

Feminist + Indigenous Woman Entrepreneur
Founder + Creative Director of Bloom + Brilliance

As an intersectional feminist and a member of the Métis and LGBTQ2s communities, there are many reasons why I love working with other feminist and Indigenous women entrepreneurs. And the primary reason is that we know our gifts are meant to be cultivated so that the fruits of our labour can be shared.

We work hard at cultivating our gifts, but not just for ourselves.

We ask “how can I cultivate my gifts to make the world a better place?”

We seek ways that our cultivated gifts can bring joy, or wellness, or safety, or stability, or opportunity to others. Women honour our gifts by investing in ourselves, our families, our communities, and ultimately in our world. Self-actualization in the service of the collective.

Getting to gather with a group of women, and seeing how many incredible things are happening in this world because of their cultivation and actualization is breathtaking.

I’m so grateful to witness this magic, and so honoured to be able to use my own gifts to serve others.

Bloom + Brilliance's Feminist Founder Janelle with her best friend and little brother running a garage sale

I’ve been a creative entrepreneur (and a feminist!) since I was a child. My journey started with a classic lemonade stand, but it wasn’t until I was a bit older—and designed my first logo for an actual business—that I realized I was on the right path.

When my aunt hired me to create a real, live logo for her salon, I saw that my love for design could have a purpose. I immersed myself in design and arts courses in school and even gave myself design projects like menus and posters at my after school jobs. So it’s not surprising that I ended up working in the advertising world at a high profile agency right out of college. It was an incredible place to cut my teeth. To be part of a large team, to see all the moving parts and to understand the nuances of how marketing and design work together.

But over time I wanted something different.

I saw women like myself taking centre stage as entrepreneurs. It was so exciting to witness women finding their voice, putting themselves out there, connecting with other women, and building them up. I wanted to be part of that.

So in 2013, I opened the doors to Bloom + Brilliance.

From the beginning, the priority in my business has been the partnership I have with my client. When I start a project, it’s really like starting a relationship. The process is personal, it’s honest, collaborative and intuitive. I’ve worked with hundreds of women in every sector—from non-profit to corporate to small business—and I’ve found again and again that it’s not just about designing a brand that looks incredible. It has to be more than that.

Bloom + Brilliance Founder and Feminist Entrepreneur Janelle Desrosiers doing a brand and website review
Bloom + Brilliance's Feminist Founder Janelle celebrating a brand and website launch with a client

It’s not always easy. It’s a process. A journey. But when you have someone beside you who can draw out what’s special, what’s powerful about you, who sees the full potential of your business and can present that vision to you—it’s a kind of magic that’s undeniable.

The goal of every Bloom + Brilliance project is to share our clients’ passion and purpose with style, clarity, and precision. To create something beautiful that reflects the past, present, and future of their business. When we communicate that successfully through design, we’ve not only built something timeless, we’ve built something unforgettable.

I live in Winnipeg, Manitoba (the heart of Treaty 1 Territory, the Métis Nation, the Canadian prairies, and Turtle Island!) with my husband, Nyco, our son, Jude, and dog, Morgan. I work with amazing clients from all over—as close to home as my very own neighbourhood, all the way to our beautiful coasts and overseas. My clients are work-at-home-moms (like me!), women working to turn their hobby into a career, and those looking to bring their established business to the next level.

If you have a dream for your life’s work, I want to help you build it.

Get in Touch
Mixing the personal with the political with business! Feminist brand and web designer Janelle Desrosiers and her husband Nyco are Work at Home parents with their son Jude

Janelle Desrosiers

Feminist + Indigenous Woman Entrepreneur
Founder + Creative Director of Bloom + Brilliance

Bloom + Brilliance's Feminist Founder Janelle with her best friend and little brother running a garage sale

I’ve been a creative entrepreneur (and a feminist!) since I was a child. My journey started with a classic lemonade stand, but it wasn’t until I was a bit older—and designed my first logo for an actual business—that I realized I was on the right path.

When my aunt hired me to create a real, live logo for her salon, I saw that my love for design could have a purpose. I immersed myself in design and arts courses in school and even gave myself design projects like menus and posters at my after school jobs. So it’s not surprising that I ended up working in the advertising world at a high profile agency right out of college. It was an incredible place to cut my teeth. To be part of a large team, to see all the moving parts and to understand the nuances of how marketing and design work together.

But over time I wanted something different.

Bloom + Brilliance Founder and Feminist Entrepreneur Janelle Desrosiers doing a brand and website review

I saw women like myself taking centre stage as entrepreneurs. It was so exciting to witness women finding their voice, putting themselves out there, connecting with other women, and building them up. I wanted to be part of that.

So in 2013, I opened the doors to Bloom + Brilliance.

From the beginning, the priority in my business has been the partnership I have with my client. When I start a project, it’s really like starting a relationship. The process is personal, it’s honest, collaborative and intuitive. I’ve worked with hundreds of women in every corner of the business world—from entrepreneurs to creatives to professionals—and I’ve found again and again that it’s not just about designing a brand that looks incredible. It has to be more than that.

Bloom + Brilliance's Feminist Founder Janelle celebrating a brand and website launch with a client

It’s not always easy. It’s a process. A journey. But when you have someone beside you who can draw out what’s special, what’s powerful about you, who sees the full potential of your business and can present that vision to you—it’s a kind of magic that’s undeniable.

The goal of every Bloom + Brilliance project is to share our clients’ passion and purpose with style, clarity, and precision. To create something beautiful that reflects the past, present, and future of their business. When we communicate that successfully through design, we’ve not only built something timeless, we’ve built something unforgettable.

Mixing the personal with the political with business! Feminist brand and web designer Janelle Desrosiers and her husband Nyco are Work at Home parents with their son Jude

I live in Winnipeg, Manitoba (the heart of Treaty 1 Territory, and the Canadian prairies!) with my husband, Nyco, our son, Jude, and dog, Morgan. I work with amazing clients from all over—as close to home as my very own neighbourhood, all the way to our beautiful coasts and overseas. My clients are work-at-home-moms (like me!), women working to turn their side hustle into a career, and those looking to bring their established business to the next level.

If you have a dream for your life’s work, I want to help you build it.

Get in Touch

Career Summary

Branding, Website Design + Strategy for Feminist + Indigenous Women Entrepreneurs, Community Leaders + Organizations

Janelle Desrosiers is the founder of Bloom + Brilliance, a feminist and Indigenous-led branding and web design studio, creator of the Creative Catalyst coaching program, and co-founder of the womOwned Enterprises. A born entrepreneur and naturally creative, she specializes in helping women business owners, community leaders and organizations focus on growth and impact with branding, website design and strategy.

Janelle brings an intuitive, collaborative and passionate touch to brand and web design services. Her in-depth approach reflects her values of relationship building, community spirit, and positive impact. As your brand partner, she believes that your vision and involvement are integral to the success of your projects. With her impressive ability to capture and refine your vision, Janelle develops effective and impactful brands and websites to help you create meaningful connections, increase awareness and encourage engagement.

Along with over 17 years of experience in visual and new media, Janelle’s extensive project management experience includes design, restructuring and adaptation for various levels of both the private and public sectors. Janelle has worked with a diverse client base, local, national, and international; corporate, non-profit, government and Indigenous organizations; small business owners and entrepreneurs. She has long been a supporter of progressive movements and social justice.

Notable Projects

Get in Touch

Feminist Entrepreneurship

And How Bloom + Brilliance Operates within a Feminist Framework

As a feminist, a woman, a member of the Manitoba Métis and LGBTQ2+ communities, and a business owner, I believe that entrepreneurship can be a force for social change. Learn more about what feminist entrepreneurship means to me, and how feminist principles guide my business.

What is Feminist Entrepreneurship?

What’s in a name?

Two of my favourite words

Bloom (n.)

A time of beauty, freshness and vigor; an opening to higher perfection.

Brilliance (n.)

The quality of great radiance, exceptional wit, talent & intelligence.

My Journey

From Side Business to Full-time Studio