About the Project


rooted in care, legacy, the land + community!

dearbody acupuncture + natural remedies seeks to create a legacy of care and advocacy. By bringing alternative medicine back to its roots, dearbody provides a safe and judgement-free space to help people heal, connect with themselves and with the community surrounding them.

Our goal with the dearbody brand was to honour the founder’s family legacy of care and relationship to the land. The symbols in the logo are not only visual wordplay on the brand name and the work dearbody does, they also connect to cherished family mementoes and an important animal ally.

Incorporating earthbound, spiritual symbols with a clean, friendly and trustworthy typeface, gives the brand a heritage core with modern sensibilities.

The Team

Project Management: Jay Fulmore

Creative Direction: Janelle Desrosiers + Amanda Carvalho

Brand Design: Janelle Desrosiers + Amanda Carvalho