About the Project

We were truly honoured to be asked to create a brand and website for the University of Winnipeg’s conference in response to the Report of the National Inquiry on Missing & Murdered Indigenous Women & Girls.

The logo design for The Report on the National Inquiry on Missing & Murdered Indigenous Women & Girls: The University Responds is a clean yet striking representation of a simple concept. Inspired by the idea of the MMIWG hand holding an eagle feather, the red fist also simultaenously represents fire as a powerful and healing element, and a blade of wheat to represent the prairies.

The colour palette incorporates the colours of the University of Winnipeg, while also bringing to mind the traditional colours of the Medicine Wheel.

We’ve paired the logo with a modern and accessible font, for legibility and impact.

This conference, to be held at The University of Winnipeg, will be a gathering of scholars, activists, educators, community and family members of MMIWG2S, direct student service providers and students to think together about ways in which the Calls for Justice might be effectively addressed within the university context.

Supporting important initiatives and events like this conference is part of our ongoing commitment to community work. For more information about the conference, please visit https://mmiwg2s.uwinnipeg.ca/.

The Team

Project Management: Jay Fulmore

Creative Direction: Janelle Desrosiers

Brand + Website Design: Janelle Desrosiers

Development: Cynthia Marsh-Norman