Kelli Cooper of Life Made to Order travels the world as a mobile writer and coach. On her blog, she shares the wisdom she’s gained on her own journeys. By blogging about her experiences, she hopes to inspire others to become the people they truly want to be and live the lives they truly want to live.

The key words/themes we picked up for Kelli’s brand were fun, light-heartedness, energy and simplicity. The wordmark I designed uses a fun but simple cursive with lots of movement paired with a clean sans serif font for her tagline.  We wanted to convey the sense of spirituality and transformation with colour, so the colour palette was created with a spectrum of warm tones shifting in soothing cool tones.

Overall, the brand is vivid yet approachable with a unique colour palette that inspires an immediate emotional connection.