Project Description

About the Project

Baby Sleep 101

Sleep Help for the Whole Family

Baby Sleep 101 was one of Bloom + Brilliance’s very first clients when we opened way back in 2013. It’s been a wonderful journey helping Joleen develop the brand and build up her business as it’s grown!

The original website design held steady for over 8 years, with a few minor tweaks and upgrades. The last few years, though, have seen a lot of growth in web technology and changes in the ways people use the web, so it was time for a full update.

We were so excited to bring the BS101 brand and website into the 2020’s, adjusting to how her audience has evolved, and of course keeping in mind current design best practices.

Highlight of the project? Getting to look through adorable photos of babies and toddlers during the brand photography stage!

The Team

Project Management: Jay Fulmore

Creative Direction: Janelle Desrosiers

Brand Design: Janelle Desrosiers

Website Design: Cece Sanclemente + Janelle Desrosiers

Website Development: Cece Sanclemente