Strategic Charm

Empowering badass businesses to find their voice, grow their online community and reach their next level of success!

The original Strategic Charm four-leaf clover was deconstructed and reinvented to elevate the look and feel of the brand. Recreated as an ornamental charm itself, the new Strategic Charm clover embodies the intentional signature style of the brand.

The lush teal colour tones paired with a bright, golden yellow is an opulent combination that conveys personality, confidence, and fierceness. For the photography direction, the mix and match of contrasting textures within the brand’s colour palette creates overlapping joy and style. Beautifully curved shapes that refer to the swash in the logo can be added as supporting graphic elements.

The statement Didone style font of the logo brings a mix of elegance, playfulness and coolness to this visual identity. The second font rounds out the typography palette with a crisp, clean and modern feel.

Project Management: Jay Fulmore

Creative Director: Janelle Desrosiers

Designers: Amanda Carvalho, Dann Scab

Copywriting: Jessica Seburn

Web Admin/Developer: Cynthia Norman

Additional Design and Development: Cece Sanclemente