About the Project
Baby Sleep 101
Sleep Help for the Whole Family
Baby Sleep 101 was one of Bloom + Brilliance’s very first clients when we opened way back in 2013. It’s been a wonderful journey helping Joleen develop the brand and build up her business as it’s grown!
The original website design held steady for over 8 years, with a few minor tweaks and upgrades. The last few years, though, have seen a lot of growth in web technology and changes in the ways people use the web, so it was time for a full update.
We were so excited to bring the BS101 brand and website into the 2020’s, adjusting to how her audience has evolved, and of course keeping in mind current design best practices.
Highlight of the project? Getting to look through adorable photos of babies and toddlers during the brand photography stage!
The Team
Project Management: Jay Fulmore
Creative Direction: Janelle Desrosiers
Brand Design: Janelle Desrosiers
Website Design: Cece Sanclemente + Janelle Desrosiers
Website Development: Cece Sanclemente