The Process

Hands-On + Collaborative

From start to finish, I use hands-on, collaborative and transparent work processes. I believe that my client’s vision and involvement are integral to the success of our projects. To enable a fluid workflow and keep projects on track, at the outset of each project I prepare our schedule and assign tasks to each member of our combined team. This gives us a general overview of the work to be done, a clear picture of who is responsible for which task and helps maximize productivity.

During our creative period, I use my background and education in design, your industry expertise, current research and trends, and a healthy dose of gut instinct to create your vision in a fully fleshed-out form. Once we’ve got things perfected and finalized, we’ll send your stationery to the print shop and launch your beautiful new website!

Step-by-Step

From Choosing Colour Palettes to Popping the Champagne!

Initial Consultation

We’re going to dive deep into who you are, what you do, and how you do it. I want to know what brings your clients to you and what keeps them coming back. We’ll discuss your business goals and how I can help you achieve them. I’ll prepare a custom quote, and once you’ve approved it, we’re ready to get started!

Creating Your Brand

I’ll start with the design of your core brand elements: the logo, fonts and colour palette. Once we’ve perfected a beautiful, authentic brand that you absolutely love, I’ll move on to your other branding collateral. This includes photography, graphics, social media styling, stationery, brochures, posters, etc.

Designing Your Website

Using your brand and goals as my guide, I’ll design your website. You’ll receive mockups and outlines of how the look and layout support your business goals.  Feedback is welcome at each stage, and we’ll work on it until you’re totally in love. After the final design approval, we’ll be ready to build!

Building + Testing

I’ll begin building your website in a private staging environment, either on my own server or your hosting account. This phase takes between 4-6 weeks, then your website will be available for online testing! This stage of the building process allows us to make the site absolutely perfect before we go live.

The Money, Honey

After our consultation and quote approval, I’ll send you a contract, invoice and payment schedule. Your first payment will hold your spot in my schedule and cover the initial design phase. Your final payment will be required after the site has been developed and tested, and I’ve prepared the site to go-live readiness.

Popping the Champagne

Time to pop the cork and celebrate—you’ve got a beautiful new brand and website! We’ll set up a training session in the first few weeks, so you can learn how to update your own site. I’ll take care of anything that need to be done between the launch and your training, so you can kick back, relax and enjoy!

Sound good?