Established in 2011, the Winnipeg Trolley Company is a Manitoba tourism and charter transportation company. Their mission is to provide exciting and affordable tour and transportation services aboard their heritage-style vehicle.

The WTC needed a brand that could adapt to their various promotional and merchandise needs and that appealed to tourists of all ages! The brand I created pays tribute to the Winnipeg Trolley Company’s historic roots with a remix of modern aethestics and vintage flair.

Rounding out their brand portfolio is a responsive website complete with custom booking form, a travel guide with ad space, a set of custom illustrated icons of Winnipeg’s historical and most famous attractions, branded t-shirts, stationery and more.



“Janelle was an absolutely awesome designer to work with! While we had a general sense of what our brand should be, Janelle was able to refine our vision and bring it to life. Blending an art deco style with modern flair, she created a brand for our company that was at once historic while also new and exciting.

Best of all, she was very accommodating as we figured out what shape our brand would take, both incorporating our ideas and building on them to provide a finished product that has been complimented by customers and industry partners alike!”

Benjamin Gilles | Winnipeg Trolley Company, Branding + Responsive Website Design in Winnipeg, Manitoba