Based in Winnipeg, Manitoba, In Good Company founder Lew Bayer was looking for a stylish rebrand of her website that would lead her into the next phase of her business. Inspired by the romance and classic styles of Paris, her etiquette academy is glamorous and fun: with chandeliers, mini street lamps and touches of pink. The brand I developed for Lew had to match that look and feel, and the website had to give it’s visitors the sense that they were stepping into a world of class, sophistication and fun.
The overall look we developed for the In Good Company brand is feminine, light and classy. To appeal to a wide demographic of young women from 5-17 and to incorporate that French touch, I used vibrant watercolour florals and chic black and white stripes. These elements, along with the pink, gold and black colour palette, give the ICG site a sophisticated yet fresh and fun feeling. The florals balance out the crisp lines of the stripes and soften the look.
This project also included mini and full website and branding options for the company’s franchisees, with training, e-commerce integration and blogging options.