About the Project

Weight-Inclusive Dietitians in Canada

Committed to moving the dietetic profession forward

Inspired by the symbolism of growth and community found in the tree, the new icon converges the tree with the curvature of the female form to reflect body inclusivity and liberation.

Using Brother 1816 for the wordmark typeface, the identity blends a cooler palette with a punch of vibrancy giving it a clean and stylish feel that is designed to strengthen the organization’s position as a “partner in a weight-inclusive approach to health.”

The Team

Project Management: Jay Fulmore

Creative Direction: Janelle Desrosiers, Julia Aitken

Brand Design: Julia Aitken