About the Project

Divine Chrysalis

A mystical shop for inspired self-growth.

Divine Chrysalis brand is a metaphysical experience of and in itself.

The modern typography chosen for the logo holds a secret moon with a star in the letter “C.”

The colour palette is based on earthy tones inspired by the natural elements that constitute Divine Chrysalis’ products and services.

The doodly symbol is delicate, organic and fluid. It contains a rose that represents Anaïs Gosselin’s mothers in her generational line, crystals referring to nature’s mystic source of energy and healing, and petals that resemble an opening chrysalis in the process of becoming a beautiful butterfly – a reminder for life’s never-ending transformation cycle.

The Team

Project Management: Jay Fulmore

Creative Direction: Amanda Carvalho

Brand Design: Amanda Carvalho