As feminist entrepreneurs, we are positioned to empower ourselves, our fellow business owners, and citizens at large to not only survive this crisis, but use it to change the world. Feminist entrepreneurs have already learned to make room for women and other marginalized people in our industries, establish fair labour value for ourselves and our employees, contribute to our communities, and be politically active—while raising our children, caring for our parents, and investing in ourselves. In the midst of a global pandemic, how do we use our experience to help save ourselves and the world?

It's the year 2020 and women are still left holding the bag when it comes to childcare, household management and elder care. Sure, we've come a long way, baby. We've left Leave it to Beaver and meatloaf behind. Tossed out our shoulder pads and pantsuits. You can see men cooking in commercials. Paternity leave is actually a thing. But overall society is still failing us.

If you're new to feminist entrepreneurship (or Entrepreneurial Feminism, as coined by Canadian professor, author and Founding Chair of the Canadian Taskforce for Women's Business Growth Barbara Osser), get ready to have your mind and heart blown wide open. Here are a few resources to get you more acquainted.

There are various themes and interpretations, but at its core Feminist Entrepreneurship is the pursuit of gender equality through entrepreneurial ventures that are founded on ethical and intersectional feminist principles. So what makes Bloom + Brilliance a feminist entrepreneurial business?