I’m Janelle

Web Designer + Brand Stylist

Ever since I set up my very first lemonade stand, I have been passionate about entrepreneurship. I took over our driveway with a table built out of sawhorses and a sheet of plywood, taped up a hand drawn sign… and I fell completely and utterly in love.

With my best friend and little brother as my sidekicks, I came up with idea after idea: setting up a store in a treehouse, selling handmade goodies door-to-door to our very good-natured neighbours, creating our own board game, etc, etc.

Even as a child, I loved the creativity, the freedom and the energy that came with starting and running my own business. I loved dreaming up my next big thing, putting it all together and watching that dream come to life.

Now, as a designer, I love helping my clients build their own dreams. I love working to create a vision, work out a plan and launch their business. And I love that I get to share in that energy and excitement over and over again.

I live in Winnipeg, Manitoba (the heart of the Canadian prairies!) with my husband, Nyco, our son, Jude, and dog, Morgan. I work with amazing clients from as far as Vancouver, Toronto, San Francisco, New York, Hong Kong, Melbourne—and as close to home as my very own neighbourhood. My clients are work-at-home-moms (like me!), women working to turn their side hustle into a career, and those looking to bring their established business to the next level.

If you have a dream for your life’s work, I want to help you build it.

What’s in a name?

Two of my favourite words

Bloom (n.)

A time of beauty, freshness and vigor; an opening to higher perfection.

Brilliance (n.)

The quality of great radiance, exceptional wit, talent & intelligence.

My Journey

From Side Business to Full-time Studio

I sat down with fellow Winnipeg entrepreneur Teri Hofford for her Tub Talks to discuss the journey of working for yourself. We chatted about my own journey as a designer—from building websites on the side to running a full-time studio!—and some of the struggles and successes that await entrepreneurs. Bonus: we discuss how cultivating an authentic and unique personal brand gives you an edge in business.

Winnipeg Website Designer and Brand Consultant Janelle Desrosiers